Brand Intelligence - (Second Edition)

Author: Don E. Knappe
Publisher:
Publish Date: 2006-08-01
Features: Naming a brand is one thing, but nurturing a brand is another. In Brand Wisdom: Five Steps to Implementing Brand Strategy, author Don Knappe elaborates on what a "true brand" is and the five steps to nurturing a "true brand." For rapidly growing companies, the corporate strategy of "building a brand" is a crucial part of their growth. Brand Wisdom: Five Steps to Implementing Brand Strategy introduces practical methods for "building a brand" specifically for these companies, while also providing concrete steps for various types of businesses.