Marketing Tutorial (Third Edition) (21st Century Marketing Series Textbooks)

Author: Ji Baocheng
Publisher:
Publish Date: 2002-03-17
Features: This third edition consists of 20 chapters, with the main changes being: 1. Added a new chapter on "Marketing for Non-profit Organizations" to replace the chapter on "Technical Marketing"; 2. Removed the chapter on "Measuring Market Demand" and moved the chapter on "Marketing Information Systems" to the 8th position; 3. Made significant revisions and adjustments to chapters such as "Distribution Channel Decisions," "Advertising and Personal Selling," and "Service Marketing"; 4. Content in other chapters has also been appropriately supplemented and revised in response to changes in the environment and the development of the discipline.