Modern Enterprise Management Science

Author: Zhao Liming
Publisher:
Publish Date: 2002-09-04
Features: This book is written based on the new situation and needs faced by enterprises after China's entry into the WTO. The book is divided into 9 chapters: General Theory, Modern Enterprise Organizational Behavior, Enterprise Strategic Management, Enterprise Operational Management, Enterprise Marketing Management, Enterprise Financial Management, Technical and Economic Analysis of Enterprise Investment Projects, Enterprise International Trade Strategies and Practices, and Related Legal Systems of Enterprises. The book has strong theoretical, practical, and innovative characteristics, making it suitable as a textbook for undergraduate and graduate students in management-related majors in higher education institutions. It also holds high reference value for various enterprise management personnel.