Starting a New Business (4th Edition)

Author: Jeff Madura
Publisher:
Publish Date: 2007-01-01
Features: This series of textbooks has the following characteristics:
(1) Rich variety of materials. The first batch of this series introduces 7 bilingual business knowledge textbooks, forming the "English for Business Administration Series," including Management (by Jeff Madura), Operations Management and Innovation (by David Needle), Marketing (by Louis Boone and David Kurtz), Accounting and Financial Management (by Jeff Madura), Human Resource Management (by Jeff Madura), Business Ethics and Social Responsibility (by Jeff Madura), and Starting New Businesses (by Jeff Madura). There are few textbooks on similar topics in China.
(2) Up-to-date versions. The series selects content from the latest international textbooks, covering the newest concepts and real-world cases in relevant disciplines.
(3) Well-structured, concise content with appropriate difficulty levels, suitable for bilingual teaching. The series briefly summarizes the most important basic concepts, principles, and theories in each functional area. It also includes relevant key terms at the end of each book, with Chinese explanations for the acronyms. For bilingual teaching in business English programs, this series offers content that is well-balanced and thoughtfully curated, with accurate and fluent language, making it a reliable choice for English for Business Administration bilingual teaching. We hope this series can enrich the curriculum of business English programs, meet the needs of students and teachers, and promote the development of business English education in China!
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Author: Jeff Madura
Publisher:
Publish Date: 2007-01-01
Features: This series of textbooks has the following characteristics:
(1) Rich variety of materials. The first batch of this series introduces 7 bilingual business knowledge textbooks, forming the "English for Business Administration Series," including Management (by Jeff Madura), Operations Management and Innovation (by David Needle), Marketing (by Louis Boone and David Kurtz), Accounting and Financial Management (by Jeff Madura), Human Resource Management (by Jeff Madura), Business Ethics and Social Responsibility (by Jeff Madura), and Starting New Businesses (by Jeff Madura). There are few textbooks on similar topics in China.
(2) Up-to-date versions. The series selects content from the latest international textbooks, covering the newest concepts and real-world cases in relevant disciplines.
(3) Well-structured, concise content with appropriate difficulty levels, suitable for bilingual teaching. The series briefly summarizes the most important basic concepts, principles, and theories in each functional area. It also includes relevant key terms at the end of each book, with Chinese explanations for the acronyms. For bilingual teaching in business English programs, this series offers content that is well-balanced and thoughtfully curated, with accurate and fluent language, making it a reliable choice for English for Business Administration bilingual teaching. We hope this series can enrich the curriculum of business English programs, meet the needs of students and teachers, and promote the development of business English education in China!