Modern Tourism E-commerce Tutorial (Second Edition)

Author: Yang Luming
Publisher:
Publish Date: 2007-01-01
Features: This book systematically introduces the basic knowledge, related technologies, and practical applications of e-commerce, including the characteristics of the tourism industry, the foundation of e-commerce development in tourism, the prospects for the application of e-commerce in the global tourism industry, the concept and connotation of tourism e-commerce, as well as the structure, functions, related processes, and supporting environment of the tourism e-commerce system. It also discusses the impact of tourism e-commerce development on the tourism industry, including the changes in the tourism market structure and the promotion of industrial transformation and innovation. The book explores the strategic significance of informatization for tourism enterprises from both the perspective of enterprise applications and theoretical aspects, analyzing and explaining the informatization strategies of tourism enterprises and the e-commerce practices of representative domestic and international tourism companies. This book serves as a foundational reading for learning about tourism e-commerce. It can be used as an e-commerce application textbook for undergraduate and graduate students in non-e-commerce majors at universities, as well as a teaching and reference material for faculty and students in tourism and tourism management, tourism administrative departments at various levels, tourism enterprises, and individuals engaged in tourism research, tourism planning, and tourism development and operations. It can also be used as a reference and textbook for government officials to study and understand tourism e-commerce.