Operations Management and Innovation (4th Edition)

Author: David Needel
Publisher:
Publish Date: 2007-01-01
Features: This series of textbooks has the following characteristics: (1) Rich variety of materials. The first batch of this series introduces 7 bilingual business knowledge textbooks, forming the "Bilingual Business Management Teaching Materials Series for English Majors," including Management (by Jeff Madura), Operations Management and Innovation (by David Needle), Marketing (by Louis Boone & David Kurtz), Accounting and Financial Management (by Jeff Madura), Business Ethics and Social Responsibility (by Jaff Madura), and Starting New Businesses (by Jaff Madura). There are few textbooks on similar topics in China. (2) Up-to-date versions. The series selects content from the latest textbooks abroad, covering the newest concepts and real-world cases in corresponding disciplines. (3) Well-structured, concise, and appropriately challenging in language, suitable for bilingual teaching. The series briefly outlines the most important basic concepts, principles, and theories in each functional area, includes relevant key terms at the end of each book, and provides Chinese explanations for the abbreviations of these terms.