Modern Hospital Marketing Strategy

Author: Yu Jian'er
Publisher:
Publish Date: 2002-09-01
Features: Modern Hospital Marketing Strategy is a book compiled by practical experts in hospital marketing management, based on the latest marketing theories and combined with modern hospital practices. The book covers topics such as the emergence and evolution of marketing, service marketing, the competitive environment of modern hospital markets, market positioning and medical market segmentation in modern hospitals, marketing strategies for modern hospitals, marketing diagnosis and implementation in modern hospitals, and the construction of marketing organizations and team development in modern hospitals. These contents include rich theoretical knowledge, marketing operation techniques and methods tailored to hospital realities, as well as certain case studies in hospital marketing. Reading this book provides both reference and guidance for hospital managers to establish modern marketing concepts and to introduce marketing strategies into management practices.