Xinjiang News Development Strategy Research

Author: Zhou Jianming et al.
Publisher:
Publish Date: 2007-01-01
Features: Xinjiang is a treasure trove for the study of journalism and communication. The cultural landscape has left behind abundant resources for communication research. The Grassland Stone Man and stone pillars record ancient forms and content of communication, while the ancient city and ancient roads trace the footsteps of human communication. The Thousand Buddha Caves and murals document the evolution of cultural, artistic, and customary communication. Over the long course of development, multiple ethnic groups have formed unique communication methods, and so on. All of these await research and exploration from the perspective of journalism and communication, employing theories from multiple disciplines. This study merely scratches the surface of the rich resources for journalism and communication research in Xinjiang, aiming to spark academic interest. The book primarily outlines the history and current state of journalism media in Xinjiang, the environment of Xinjiang's journalism media, an analysis of Xinjiang's journalism media, content analysis of Xinjiang's journalism media, and audience analysis of Xinjiang's journalism media.