Winning the Media Market: Strategy for Developing News and Information Resources

Author: Wang Zhaohui
Publisher:
Publish Date: 2003-01-02
Features: This book examines journalistic practice from a fresh perspective on the development of news information resources, using numerous vivid and typical examples to conduct a systematic and in-depth review. It addresses many urgent issues faced by the survival and development of media, such as media positioning, the exploration of news information resources, how to meet audience needs, the planning of static and dynamic news, media input-output accounting, excellent journalism versus bubble journalism, and the creation of "momentum" and "emotional appeal." It is highly practical and actionable. The book introduces many innovative concepts, such as "news information nodes," the spatio-temporal scale of news information resource collection, "diffusion power," "multi-faceted individuals," "expectation satisfaction programs," unit time cost, and unit utility, providing fresh and enlightening insights for media decision-makers, operators, and journalists.