Management

Author: Dong Yicai
Publisher:
Publish Date: 2006-08-01
Features: This book consists of twelve chapters, systematically introducing the basic functions of management, fundamental management theories, their formation and development, organizational environmental analysis and organizational culture, production process management, marketing management, human resource management, and financial management. Each chapter begins with an introductory case study and concludes with summaries, case analyses, and reflection and exercise questions, facilitating student learning. It demonstrates strong practicality, reflecting the characteristics of vocational and technical education and the direction of textbook development in this field.