Marketing

Author: Wang Youquan
Publisher:
Publish Date: 2006-08-01
Features: This book is designed for the training objectives of vocational colleges and the characteristics of vocational college students, emphasizing the comprehensiveness, practicality, and applicability of marketing. When explaining the basic principles and methods of marketing, the book strives for simplicity and ease of understanding, focusing on cultivating students' practical skills. The book features an innovative layout and strong readability: theoretical explanations, key point analysis, case studies, and comprehensive practical training are interwoven and complementary. This helps broaden students' perspectives and improve their comprehensive analytical skills and ability to solve marketing problems. The book can serve as a professional basic course textbook for students in management and finance majors in vocational colleges, or as an elective course textbook for undergraduate students in non-management majors, as well as a vocational training textbook for marketing.