Introduction to Travel Agency Management

Author: Pan Baoming, Editor-in-Chief
Publisher:
Publish Date: 2006-04-01
Features: This book combines the current tourism development trends, integrates various viewpoints, supplements previous discussions, corrects common understandings, and proposes new perspectives. It emphasizes the comparison of Chinese and Western tour agency management, the application of economics, management, culture, and sociology in tour agency management, case studies, and raises some questions for readers to consider. It can be used as a professional textbook for undergraduate and vocational college students majoring in tourism, as well as for tour agency practitioners.