Tour guide services

Author: Xiong Jianping, Dong Jiwu (editors)
Publisher:
Publish Date: 2006-07-01
Features: Tour guide service is the most representative work in the tourism industry. Since the profession of tour guide was formally established, tour guide service has been regarded as the soul of the entire tourism process. This book extensively draws on and absorbs the latest achievements in research on tour guide service and the latest experiences in industry development from both domestic and international sources. Combining the editors' many years of teaching and practical experience in "Tour Guide Business" as well as their experience in training for tour guide qualification exams, the book comprehensively and systematically explores tour guide service theory, tour guide service practice, tour guide service skills, and tour guide service cases. It provides an in-depth elaboration on the theoretical foundations of tour guide work, the development patterns of tour guide work, the workflow of tour guide service, and the skills of tour guide service, analyzing them through practical cases to facilitate students' mastery and application.