Soft Power: The Global Dominance of American Movies, Pop Music, Television, and Fast Food

Author: (Canada) Fraser, translated by Liu Mangui and others
Publisher:
Publish Date: 2006-12-01
Features: Can Coca-Cola make the world better? Does the dominance of Hollywood films in the global film market benefit film development? With CNN's strong position in the cable TV industry, can people get timely and accurate information about the current world? The global promotion of American popular music has it? How does the "soft power" of the United States, supported by its hard power of politics and military, influence the entire world? What is the process of this influence, and how do different cultures and countries resist? In today's world where "globalization" is gradually becoming "Americanization," what will the future of the world under commercial order be—conflict or peace?