Our bank, you can too. The story of the greatest salesperson in the world: The story of the greatest salesperson in the world.

Author: Robert Schuck
Publisher:
Publication Date: 2002-03-01
Features: The case studies are the biggest difference between this book and other sales books on the market. For salespeople, case studies are the most important. The book uses light-hearted short stories to convey sales principles, covering everything from the psychological preparation salespeople need before going into the field to the entire battlefield-like transaction process, all narrated through case studies. Not only does it hit the mark on sales essentials, but it is also lively and memorable.