Brand Success Chain: The Growth Patterns of Successful Brands

Author: Ding Bangqing
Publisher:
Publish Date: 2007-01-01
Features: This book addresses the genuine current state of brand building in China, focusing on brand establishment, brand growth, and brand management. It innovatively proposes the "Eight Chains" theory for building successful brands, identifies gaps in China's brand development such as disconnected processes, redundant construction, and brand misalignment, and offers corresponding solutions. It emphasizes that the immediate priority for Chinese enterprises in brand building is to cultivate core values as the axis, integrating elements like brand name, packaging, product, advertising, terminal, activities, and brand management to construct value chains, ecological chains, and integrated chains, thereby forging a systematic view of brand success chains. The book thoroughly examines the realities of Chinese enterprises and creatively elaborates on methodologies for the synchronization and symbiosis between brand value enhancement and market growth, as well as between brand development and sales growth. This book is suitable for entrepreneurs, professional managers, marketing managers, brand managers, and personnel from universities and research institutions in related fields.