Modern Management Methods and Applications (Part 2)

Author: Wang Yongzhong, Ruan Peining (Editor-in-Chief)
Publisher:
Publish Date: 2006-12-01
Features: The guiding principle for compiling this book is to break through the traditional academic textbook model. Based on extensive discussions and research with managers and employees at different levels in various enterprises, it addresses the practical realities and common challenges of current businesses, emphasizing application-oriented knowledge. The book strives to unify theoretical depth, methodological rigor, and practicality. For each method, it not only explains its mathematical meaning and value but also focuses on illustrating its application steps, procedures, conditions, scope of applicability, and key considerations through numerous examples. This enables managers and employees to comprehensively enhance their scientific management literacy and capabilities through the study of modern management knowledge, and to improve their ability to solve practical problems by applying modern management methods. Additionally, the book aims to present content in an accessible and progressive manner with a certain knowledge gradient to suit learners at different levels. In terms of content structure, it covers the entire process of enterprise production and operation, from pre-event strategic analysis and comprehensive budget management, to on-site management, lean production, and information management during production and operation, as well as post-event DuPont analysis and operational performance evaluation. It includes both process management and the analysis and evaluation of operational outcomes, as well as the cultivation and training of creative thinking. This equips managers and employees to adapt to the development of the economy and society and changes in the business environment, continuously innovate in the application of modern management methods, and promote the sustainable and healthy development of enterprises through management innovation.