Concept of FOTILE: Exploring the Growth Core of Chinese New Generation Family Businesses

Author: Zhou Yongliang
Publisher:
Publish Date: 2006-05-01
Features: This book consists of 10 chapters, including: Great visions give birth to excellent enterprises; Strategy is perseverance; People with character create quality products; Family businesses oppose family-run systems; The core of management is rationalization, etc. As the saying goes, "Attitude determines everything." The mindset of a company also determines its future. When many companies are desperately chasing short-term interests and using "profit maximization" as an excuse, the cultural philosophy demonstrated by "FOTILE" in its stable growth is undoubtedly a "cooling agent" for such attitudes. Unlike many family businesses, "FOTILE Kitchenware" was born as an entrepreneur of a family business heir. The ten-year entrepreneurial development of "FOTILE Kitchenware" is also the history of the family business heir—what people call the "second generation of family businesses." Just out of school, with no social experience, and under the age of 30, Mao Zhongqun followed his parents' wishes, gave up the idea of studying abroad and pursuing postgraduate studies, and returned to his hometown to take over his father's entrepreneurial burden. In ten years, he achieved a nationally renowned brand. What exactly was the secret? The book "FOTILE Philosophy" reveals the core role of "philosophy" in the growth of "FOTILE Kitchenware," especially analyzing FOTILE's "Ten Cultural Philosophies" with numerous vivid examples, revealing the success secrets of China's new generation of family businesses!