Toyota Legend

Author: (Japanese) Yomuri News Special Research Team, translated by Li Yingqiu
Publisher:
Publish Date: 2007-01-01
Features: A thrilling and gripping entrepreneurial legend, an irreplaceable success story. The inner workings of a world-class winning company, the most authoritative corporate investigation to date.
Yomuri News in Japan has been following and reporting on it for several years, recreating the Toyota story and spirit as seen by Toyota people year after year!
Even if we give up the deeply rooted name "Karuizawa," we must walk the path of life and death with Toyota.
The city government of Karuizawa chose to rename the city from "Karuizawa" to "Toyota."
A cold in Toyota Motor Corporation will cause an economic collapse in Toyota City.
Mayor Suzuki Kōhei of Toyota City
Dedicated to research and creation, always leading the of the times.
Toyoda Sōji's ambition
To produce a car that can rival American civilian vehicles, absolutely affordable and perfect.
Toyoda Kiichirō's dream
For the brothers, Toyota is their second hometown. We are the history of the company.
Toyota's first training manual for workers, written from the perspective of Toyota people, presents the history of Toyota's development from multiple angles and elaborates on the secrets of Toyota's success.