Growth in the Era of Thin Profits: A Business Bible Creating Miracles in the Era of Thin Profits

Author: (American) Michael E. Porter, translated by Sun Yanjun
Publisher:
Publish Date: 2006-07-01
Features: A corporate bible for creating miracles in the era of slim margins, the new masterpiece by the author of ProfitZone. A highly anticipated finance and economics book in 2006. In this era of slim margins, are you tired of endless price wars and cost control? Is your dream shrinking? Read this book, and you'll be instantly energized. – Fast Company It's hard to imagine a better or more timely business book. – The Washington Post In a world saturated with "supply exceeding demand," can we still hope for double-digit growth? When traditional growth models—product innovation, expansion, mergers and acquisitions—have failed, what else can we do to break through the bottleneck? "Mastering the unmet implicit needs of customers" is the essence of the author's "Demand Innovation Method," and every unique case study validates this point. – Business Week This book explores the unique art of creating new profit models by showcasing several of the fastest-growing companies in the era of slim margins. These companies have achieved remarkable success by forging new paths in industries and markets where most observers and business leaders consider profits to be slim.