Brand and Modern High Efficiency Industry: 2006 National Fruit Academic Symposium Proceedings

Author: Zhu Wen can, Tang Qingchun, Dong Xuehua (Editor-in-Chief)
Publisher:
Publishing Date: 2006-10-01
Features: After the China Agricultural Technology Extension Association Pomology Committee (abbreviated as "CPAC") issued a call for papers for the "24th Annual Meeting of CPAC and Academic Research Conference on Xinyu Honey Tangerines," it received strong support from the general members and fruit industry peers. A total of numerous papers were submitted from 22 provinces, cities, and autonomous regions, including Fujian, Liaoning, Shaanxi, Yunnan, Zhejiang, Jiangxi, Anhui, Guangdong, Beijing, Chongqing, Hubei, Hunan, Gansu, Jiangsu, Hebei, Henan, Heilongjiang, Shanxi, Xinjiang, Hainan, Guangxi, and Shanghai. After expert review, the final selection of 128 outstanding papers was compiled into this book. This book primarily includes discussions on brand strategy, production of pollution-free fruits, experimental research and progress, varieties and cultivation techniques, fruit safety and integrated pest management, development trends in the fruit industry, and tourism-oriented fruit agriculture, among other topics. These papers not only highlight the strategic importance of brands in modern high-efficiency fruit production but also closely align with China's fruit industry practices, providing in-depth analysis and research on brand creation and development strategies. They offer both high theoretical standards and rich practical experience, serving as a valuable reference and guide for fruit industry brand development.