Copy the chain empire

Author: Ma Riguang
Publisher:
Publish Date: 2006-12-14
Features: China's chain operation practical training expert, revealing the laws for the long-term success of the chain industry, creating the "Super Management Funnel" and "Happy Workshop." "Copying the Chain Empire" primarily elaborates on the service operations of chain stores. Based on some confusions and difficulties that enterprises face in service operations, it systematically explores two aspects of service: "Service of Things" and "Service of People." It expands on the core of "Service of Things," namely "processes," with practical examples. In terms of "Service of People," it creatively proposes the "Happy Workshop," systematically achieving "happiness and career satisfaction, joyful work" for service personnel in chain stores, ensuring high-quality service standards. It further reveals the sustainable profit-making rules for chain enterprises, ensuring the successful replication of the chain empire! This book emphasizes a fundamental issue in chain store operations, namely the service operations of chain stores. Through four chapters, the author will address crucial questions for readers: how chain stores that profit from traditional low-cost advantages can face challenges in the new competitive environment, and how they can achieve sustainable competitive advantages and continuous profitability through better service operations.