Network Marketing -- Beauty Direct Selling in the E-Age

Author: Hu Yuxia
Publisher:
Publish Date: 2006-09-01
Features: The best definition of direct selling is to sell products and services directly to consumers face-to-face, typically in the consumer's home, workplace, or other locations different from permanent retail stores. Direct selling is usually conducted by independent direct sellers. Direct selling provides convenience and benefits a wide range of consumers, including personal product demonstrations and explanations, home delivery, and product satisfaction guarantees. Direct selling breaks the closed barriers of traditional businesses, truly achieving a win-win situation. Compared to other businesses, a significant development in direct selling is the close relationship between direct selling companies and their employees, realizing a practical win-win ideal. Based on a correct understanding and appreciation of direct selling, this book primarily takes Amway and Mary Kay as examples, focusing on systematically and thoroughly introducing the specific procedures, methods, and operational issues of direct selling, in order to enhance the book's practicality and readability.