Chen Anzhi sells himself better than products.

Author: Chen Anzhi
Publisher:
Publish Date: 2002-09-01
Features: Chen Anzhi said, "The product sold by every top salesperson in the world is not the product itself, but himself"; "Before buying a product, customers must first buy the sales representative. Once they like and understand you, they will start choosing the product." This is a training manual worth repeatedly studying and reflecting on in marketing meetings, serving as an "inspiration toolbook" for salespeople. If you don't understand it, but your competitors learn and apply it first, what will the market situation be...