Balanced Scorecard---Transforming Strategy into Action

Author: Robert Kaplan
Publisher:
Publish Date: 2004-06-01
Features: Kaplan and Norton pioneered a new management perspective that transforms growth strategies into daily actions. It represents the beginning of a comprehensive and feasible corporate governance theory. Chinese organizations need practical solutions to address various important challenges. Typically, they must accomplish multiple tasks under limited time and resource constraints. Fortunately, there is a globally recognized and renowned practical management method that can help businesses establish a focus on strategy and significantly improve performance. This is the Balanced Scorecard, and this book marks the beginning of its promotion. We are delighted to recommend the works of Dr. Robert Kaplan and Dr. David Norton to Chinese readers, including this one, where the two co-created the Balanced Scorecard method. The Balanced Scorecard establishes this innovative method as the best practice for measuring and managing organizational strategy. This classic work describes how to break down strategy into action plans, using numerous real-world examples and illustrations to help readers understand how to translate basic strategic management concepts into practical actions. Both Mr. Kaplan and Mr. Norton hold Doctorates in Operational Management, and the exceptional strategic measurement and management method they created is universally applicable to almost any type of organization. This book is suitable for business managers, faculty in relevant fields at universities, graduate students, senior undergraduates, and all individuals interested in the Balanced Scorecard.