Fourth marketing wave

Author: Joe
Publisher:
Publish Date: 2006-04-01
Features: Now, more and more companies are becoming increasingly unclear about the sales trends for the next year and even the second half of the year, and are increasingly unable to predict future profit situations. It seems like everything is a gamble. Why is this? The reason is simple: the marketing environment is becoming increasingly turbulent, and most companies are becoming increasingly unable to seize their own destiny. How should we face the challenges? At the crest of the fourth marketing wave, we reflect on all issues related to marketing in this book. It discusses the judgment and prediction of global marketing trends, the analytical critique of the relationship between global and Chinese marketing, the position and influence of Chinese marketing in the global marketing system, and the marketing strategies that Chinese companies need to use in the process of going global.