Complete Collection of Enterprise Copywriting Modes -- Volume 1 and 2

Author: Fan Land (Compiler)
Publisher:
Publish Date: 2006-06-01
Features: This book is a practical reference guide on corporate copywriting, covering topics such as corporate planning, planning copywriting, common report copywriting, marketing, sales, business correspondence copywriting, corporate culture, public relations and communication copywriting, and announcement copywriting. It is suitable for corporate professionals as a reference and learning tool. Currently, this book has become the standard model for "copywriting" books, serving as the benchmark for corporate clerks in writing copy, and has unfortunately become a target for piracy and copyright infringement. Why has this book been so successful? I believe there are several reasons. First, it was the first copywriting book in the country, pioneering the market for copywriting books. Second, all the material in the book comes from corporate sources, making it rich and up-to-date. Third, its practicality. I have worked in corporate settings for a long time (formerly as a securities consultant and lawyer), and I understand the needs of businesses, so I can provide professional guidance to help readers master it. Fourth, the book is not purely academic; it has less of an "ivory tower" feel, more hands-on practice, less theory, and more focus on business applications.