Strategic Management -- Planning Textbooks for Economics and Management in 21st Century Universities

Author: An Hui, Chen Li (editors)
Publisher:
Publish Date: 2006-09-01
Features: The formal inclusion of strategic management as a in the field of management in China has only a brief history of about ten to fifteen years. During this period, the importance of strategic management as a discipline has been widely recognized: it is extensively included in the curriculum systems for undergraduate and graduate students; short-term training courses and management consulting services also regard strategic management as an indispensable course; entrepreneurs, researchers, and consulting experts have placed high emphasis on it. In terms of published textbooks, the process has evolved from introducing original versions to translating textbooks to extensively publishing Chinese textbooks. This book draws on its advanced framework system, which consists of four components: Introduction to Strategic Management, Strategic Analysis, Strategic Choice, and Strategic Implementation and Control. Based on this foundation, the authors closely focus on these four components, referencing a large number of Chinese and English literature to independently compile this book. It is primarily intended for use in university business management undergraduate and graduate classrooms, while also serving as an important reference and training textbook for industries such as business, consulting, and training.