Brand Warfare -- The Last Opportunity Left for China in Globalization

Author: Li Guangdou
Publisher:
Publish Date: 2006-08-01
Features: China is the last virgin land for rapid brand growth and the last treasure trove where brands can leapfrog in the era of economic globalization. In the age of economic globalization, the most valuable asset for Chinese enterprises is not factories and equipment but strong brands. Branding master Li Guangdou will detail the strategies, tactics, and methods for Chinese enterprises to win the brand war in this book, helping you to win the battle of brands. Based on his practical experience in the development of Chinese brands and combined with his years of research theory and experience in branding and marketing, the author elaborates on the specific operational methods of brand strategic planning, providing great reference and value for Chinese enterprises to stand unshaken in the era of global brand warfare. When all industries in China face the global challenge of world-class brands, the publication of this book is highly relevant in reality. Chinese entrepreneurs will gain insights on how to win the brand war in fierce market competition from this book. This book is suitable for business managers, corporate marketing personnel, brand professional planners, and readers interested in this field, and can serve as a manual for professionals in the fields of brand planning, advertising, marketing consulting, and more. Based on his practical experience in the development of Chinese brands and combined with his years of research theory and experience in branding and marketing, the author elaborates on the specific operational methods of brand strategic planning, providing great reference and value for Chinese enterprises to stand unshaken in the era of global brand warfare.