When buying becomes a habit

Author: (American) Joe Calloway, translated by Huo Limin
Publisher:
Publish Date: 2006-07-01
Features: Think about the companies you can't live without in your daily life. We all have at least one such company. It could be a provider of short-haul freight ships or an internet company that makes your work convenient. What is the secret to winning your business and maintaining your loyalty? How do they do it? What is more important, what they do can also be what you should do when dealing with your customers? How can you become an indispensable company? What is the secret? This book reveals the answers. The author has studied the key factors that make a company completely essential to customers and, through real-world business cases, on-site interviews, and more effective business ideas and creativity, tells businesses how to break free from the price trap and enhance long-term competitiveness. This book can help Chinese businesses escape the quagmire of price wars and is suitable for visionary business professionals today. In fierce market competition, products and services become easily replaceable, and price becomes the decisive factor in customer choices. Unless you can offer something that cannot be found anywhere else, they will not be lured by others' low prices. Therefore, the focus of business should go beyond the product itself, creating customer loyalty beyond price. In this book, renowned business consultant Joe Calloway, through real-world business cases, tells businesses how to break free from the price trap and enhance long-term competitiveness. Becoming an indispensable company, making consumers unable to live without you, transforming products and services from replaceable goods into necessities, is the goal pursued by businesses of all sizes and industries. The author summarizes and elaborates on five drivers in the book, which are enough to help businesses quickly find their direction and enter a sustainable development cycle. The book includes numerous case studies, on-site interviews, and more effective business ideas and creativity, which are exactly what visionary business professionals need to read today.