Growth in the era of thin margins

Author: (American) Michael E. Porter, translated by Sun Yanjun
Publisher:
Publish Date: 2006-07-01
Features: A business bible for creating miracles in the era of thin margins, the new work by the author of The Profit Zone. A highly anticipated financial book in 2006. In this era of thin margins, are you tired of endless price wars and cost control? Is your dream shrinking? Read this book, and you'll be instantly energized. – Fast Company It's hard to imagine a better or more timely business book. – The Washington Post In a world saturated with "supply exceeding demand," can we still hope for double-digit growth? When traditional growth models—product innovation, expansion, mergers and acquisitions—have failed, what else can we do to break through bottlenecks? "Mastering the unmet implicit needs of customers" is the essence of the author's "Demand Innovation Method," and every unique case study validates this point. – Business Week In this age of product saturation and market turbulence, how can your company break free from the limitations of traditional product-centric growth models and create new growth? The answer is: Demand Innovation. This book explores the unique art of creating new profit models by showcasing several of the fastest-growing companies in the era of thin margins. These companies have achieved remarkable success in industries and markets where most observers and business leaders consider profits marginal. It is an excellent guide to success in the era of thin margins, offering a series of vivid and practical cases and tools to help your company think about and new growth paths. It is a classic work that all business professionals who want to create miracles must read.