Bank Marketing Practical Handbook 1 -- Bank Marketing Practical Principles

Author: Lai Dansheng (Compiler)
Publisher:
Publish Date: 2006-09-01
Features: After China's entry into the WTO, the entire economy has been integrated into a broader scope, creating a wider space for banking marketing. The Chinese banking industry faces new development opportunities while also experiencing increased competitive pressure. In the face of these opportunities and pressures, and within a competitive environment, banking marketing has become increasingly important. Currently, commercial banks across the country have begun their journey in marketing, gradually shifting their mindset and striving to overcome the arrogance and inertia cultivated under the planned economy system. They are focusing their efforts on customers and the market. This represents a revolution in banking marketing thinking. This book is dedicated to comprehensively and systematically presenting theoretical knowledge and practical cases in banking marketing to readers, opening up new perspectives for banking marketing in China. The publication of this book will undoubtedly become a catalyst for banking marketing in our country. It will help marketing professionals in banks avoid unnecessary detours and serve as a valuable assistant.