Bank Marketing Practical Handbook 2 -- Bank Marketing Practical Skills

Author: Guo Xiaobing
Publisher:
Publish Date: 2006-09-01
Features: After China's entry into the WTO, the entire economy has been integrated into a broader scope, creating a wider space for banking marketing. The Chinese banking industry faces new development opportunities while also experiencing greater competitive pressure. In the face of both opportunities and pressure, and within a competitive environment, the importance of banking marketing has become increasingly evident. Currently, commercial banks across the country have begun their journey in marketing, gradually shifting their mindset and striving to overcome the arrogance and inertia cultivated under the planned economy system. They are focusing their efforts on customers and the market. This represents a revolution in banking marketing thinking. This book integrates classic strategies of banking marketing from both domestic and international renowned experts. It selects 50 compelling banking marketing excerpts, 50 cautionary records of banking marketing, and 30 marketing musings. Through in-depth yet accessible introductions and commentaries, it provides comprehensive and practical theoretical guidance for the expansion of business and self-improvement in the domestic banking industry. It holds significant reference value for enhancing the management, operations, and competitiveness of domestic banks.