Milestone -- Great Sloan's classic management

Author: (American) Freeman, translated by Gao Jiayong, Liu Xiaoping, Hao Jie
Publisher:
Publishing Date: 2007-01-01
Features: This book is both a concise and clear history of General Motors and an engaging biography of a personal career; it interprets Sloan's management philosophy and techniques from a fresh perspective, summarizing and refining his practical experience. While telling the story of how General Motors grew from an inefficient and disorganized automotive conglomerate into a highly efficient, organizationally advanced automotive giant, the book also explains how Sloan applied his refined business concepts to company operations and how he addressed and resolved various problems and contradictions during corporate transformation. The book has two main features: on one hand, each chapter vividly illustrates Sloan's management wisdom; on the other hand, numerous cases from various companies and organizations of all sizes are included, all shining with the guiding and innovative practical wisdom of Sloan. This book is suitable for business managers, management consultants, and students and faculty of MBA programs.