First-class wealth

Author: Zhang Hengbo
Publisher:
Publish Date: 2003-01-01
Features: With the promotion and application of call centers (CallCenter) in China and the increasingly mature development of e-commerce, telesales and telemarketing are rapidly expanding and becoming widespread. More and more enterprises are interested in this sales model and are actively trying it. This book systematically introduces telesales and telemarketing, focusing on analyzing the process of telesales and providing telesales techniques. At the same time, the book cites numerous cases to integrate theory with practice, lists some tools and forms that telesales personnel may use, and is highly practical and instructive. This book is suitable for those working in call centers or similar call centers (such as companies setting up several dedicated phone lines) who use telesales, teleservice personnel, telesales support staff, and all sales personnel in enterprises who use the phone. It is also suitable for entrepreneurs and managers who are interested in the telesales model, hope to introduce or are currently adopting the telesales model, as well as researchers or students in this field.