Management Mission Responsibility Practice -- Mission Part

Author: (USA) Peter Drucker
Publisher:
Publish Date: 2006-06-14
Features: "Reading Drucker's books is a pleasure and often brings a sense of enlightenment." — Zhang Ruimin, Chairman of Haier Group "All managers in the world should thank this person, as he devoted his entire life to clarifying the roles of people and organizations in our society. I believe Peter Drucker has been more effective than anyone else in achieving this." — Jack Welch, Former CEO of General Electric "Among all management books, Drucker's works have had the deepest impact on me." — Bill Gates, Chairman of Microsoft "Drucker is a hero in my heart. His writings and thoughts are very clear and stand out among the crowd that is obsessed with trendy ideas." — Andy Grove, Chairman of Intel "This book is a landmark of epoch-making significance in management research. The content it covers is crucial for all managers, regardless of their functional field or the size of the organization they serve." — Choice magazine Derived from management practice, its effectiveness has been proven and affirmed, and it is the core of management practice. Tested by management professionals, it is both profound in meaning and easy to understand and grasp. This book systematically explores and reveals issues such as corporate mission, corporate responsibility, employee responsibility, employee assets, knowledge workers, management by objectives, management decentralization, organizational design, scale, multinational companies, growth, and innovative new organizations, focusing on operational performance, the performance of service organizations, effective work and achieving results, social impact and social responsibility, the work of managers, management skills and organizational management, the tasks and organization of top executives, strategy and structure, etc. The most important and unique contribution of management in the 20th century was to increase the productivity of manual labor by 50 times; what management can contribute in the 21st century is to enhance the productivity of knowledge work and knowledge workers. Therefore, management is a noble mission. Management requires setting eight goals: marketing, innovation, human resources, capital resources, material resources, productivity, social responsibility, and profit. These eight goals should achieve three types of balance. The focus of management is to make work productive and employees achieve a sense of accomplishment. Management needs to be supported by social impact and social responsibility.