Corporate Culture Construction -- Rebuilding the Spiritual Pillar of the Enterprise

Author: Xing Yiqun, Zhang Daliang
Publisher:
Publish Date: 2007-01-01
Features: This book starts from the common problems encountered by Chinese enterprises in the process of transitioning from non-standard to standardized operations, elaborating on the importance of corporate culture construction. It then systematically introduces the knowledge that must be mastered for corporate culture construction from a theoretical perspective, explains the process of corporate culture construction starting from practical examples, and demonstrates the entire practice of corporate culture construction through a real case. Finally, it addresses related questions about corporate culture, providing readers with further assistance in deepening their understanding of corporate culture construction.