Battlefield manual for grassroots marketing supervisors

Author: Jin Huamin, Wang Yunhong (editors)
Publisher:
Publish Date: 2006-01-01
Features: Most grassroots marketing supervisors evolve from excellent salespeople, but not all excellent salespeople can become successful marketing supervisors. Only those who enjoy management, have clear plans for their work and development, are highly self-disciplined, good at communication, care about the team and its members, and serve as role models are likely to succeed as marketing supervisors. The grassroots management team is a very important group, but in reality, it often does not receive true attention and care. For most companies, the feasible starting point is: strengthening the construction of the grassroots management team. This book is divided into five parts: The Role of Grassroots Marketing Supervisors, addressing the understanding of grassroots marketing supervisors' roles; Management Knowledge and Skills for Grassroots Marketing Supervisors, which are an "indispensable" part of the job; Self-Management for Grassroots Marketing Supervisors, which is the starting point for management work; Goal Management for Grassroots Marketing Supervisors, a highly practical management method; and Marketing Management for Grassroots Marketing Supervisors, which helps streamline the complex marketing management system.