Managerial Economics -- 8th Edition

Author: (USA) Thomas
Publisher:
Publish Date: 2005-08-01
Features: This textbook, written by Thomas and Maurice, has been favored by a broad audience of business and economics students and faculty since its Chinese version was introduced to China in 1999. Its system and content have been continuously refined, with the main objective of enhancing the advanced nature of economic theory, the typicality and applicability of case teaching, thereby bridging the gap between economics and management. This edition not only adjusts some chapters and updates and revises the content but also retains the strengths of previous editions: continuing to emphasize thinking about business decisions through economic methods; being one of the most systematic and user-friendly management economics textbooks for teaching and learning; and including dual sets of exercises to cultivate readers' understanding and critical thinking skills from two levels. The goal of this book is to strengthen readers' analytical and critical thinking skills, making them designers of business strategies, not just middle-level managers seeking to defeat competitors.