Low price is not the magic weapon

Author: Laura Rippy [USA]
Publisher:
Publish Date: 2007-01-01
Features: This book is the perfect read on how to communicate with American consumers. It is an in-depth study of a successful company and its reasons for success. This book will become their "bible." Rippy skillfully delves into the business decisions behind these decisions—these are the decisions that have put Target's products a step ahead and have established an emotional connection with its customers.