New Zhongshang, China's wealth power

Author: Wang Honglei Wang Xiangrong
Publisher:
Publish Date: 2007-01-01
Features: This book aims to conduct a macroscopic scan of the vast social group of the New Shang, the Zhejiang merchants, which has gradually developed and grown since the reform and opening-up. It portrays the collective image of the New Zhejiang merchants, reveals the intrinsic cultural factors shared by them, reviews and reflects on the natural and social environmental factors that have contributed to their development and growth, and uncovers the future development direction and path choices of the New Zhejiang merchants. It showcases new perspectives, new concepts, and new cases in the contemporary business world, demonstrating strong operability and reference value.
What would the Chinese economy be like without the Zhejiang merchants? As the 21st century dawned, on the land of Zhejiang, a vast group of private merchants numbering in the millions began to rise quietly. On various wealth rankings, Zhejiang merchants formed a powerful army. Zhejiang private enterprises ranked first in the number of total registered businesses, total registered capital, sales revenue, total output value, and total social retail sales, as well as the proportion of enterprises among the top 500 private enterprises in China. In markets for lighters, clothing, shoes and socks, small home appliances, low-voltage electrical appliances, eyeglasses, and buttons, Zhejiang merchants could even determine the global trends. We can’t help but ask, what kind of people are they? How did they create such astonishing wealth?!