Franchise Management: Theory. Cases. System. Practice

Author: Zhao Tao
Publisher:
Publish Date: 2002-11-01
Features: This book begins by discussing the concept of franchise management, then introduces its origins, history, development, types, and characteristics. It further explains the specific details of this business model, such as organizational structures, management systems, franchise processes, partner relationships, and relevant laws and regulations. It then covers issues related to the planning methods, operational strategies, and management techniques of various retail stores, chain stores, and more. This part of the content is not detached from reality but focuses on practical problems closely tied to the store's operational process, such as how to select franchise partners, choose locations, manage logistics, evaluate and reward the performance of individual stores, etc. The content is highly specific, comprehensive, and directly relevant to real-world operations, making it highly practical. After theoretical explanations, vivid and easy-to-understand case studies are appropriately incorporated to help readers gain a more intuitive and in-depth understanding of the topics covered. The book also emphasizes absorbing advanced research findings from abroad, introducing readers to valuable management experiences from many world-renowned retail enterprises. Additionally, it provides an objective analysis and rational outlook on the current state of domestic retail development, offering solutions to various issues.