Author: Tom Stevenson (USA) and others
Publisher:
Publishing Date:
Features: This book critiques traditional sales models and analyzes the outstanding practices of consulting companies in building and maintaining customer relationships. It is worth reading and referencing by business managers, sales teams, and public relations personnel to establish long-term mutual trust with customers from a strategic perspective, solve customer problems, win large orders, and enhance sales performance. The two authors have served numerous world-renowned companies such as IBM, Cisco, PwC, and Texas Instruments for decades. This book includes vivid case studies drawn from their rich professional experiences, widely recognized and simple yet practical models, specific suggestions and demonstrations for relevant scenarios. The content in the book, such as the pyramid level matching, wealth wheel, compass-style visits, and price strategies combined with market cycles, are both innovative and highly practical. The authors have guided thousands of sales representatives, managers, and CEOs with these ideas and methods, earning widespread acclaim.
Here's the translation of the provided content into English: "Get big orders done easily; The Rainmaker's wisdom in building relationships"
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