News Title Creation

Author: Peng Chaocheng
Publisher:
Publish Date: 2007-01-01
Features: With the advent of the information age, modern journalism has developed rapidly, and competition in mass media has become quite fierce. Undoubtedly, the key to success or failure in competition lies in the awareness and satisfaction of society and the audience regarding news information. And this awareness and satisfaction often begin with the headline. The headline is an integral part of modern journalism, a necessary channel through which news information is accepted by the audience, and the starting point where news takes effect. Whether it's newspapers, radio, television, or online news, they all need the help of sharp eyes—the summarizing, evaluating, guiding, and reinforcing role of headlines—to smoothly enter the communication channel, find their audience, and realize their value. The target readers of this series are journalists, faculty and students in journalism departments, and those who are passionate about pursuing a career in journalism. The authors of this series are experienced editors and reporters working at the forefront of journalism, as well as experts and scholars engaged in journalism research and teaching. The writing of this series is based on practicality, adhering to academic standards and theoretical style, striving to provide readers with concrete guidance in news writing while also offering them new insights and reflections. The series emphasizes the use of examples, employs accurate and vivid language, and explains concepts in an accessible manner, aiming to embody the characteristic of "experts writing concise guides." The author of this book has long been engaged in the study of news headlines, explaining the connotation of headlines, the types of headlines, the relationship between headlines and news formats, the principles and techniques of headline creation, and the rhetorical art of headlines through numerous examples.