Heavy Artillery Strikes (40 Market Strategy Actions to Drive Rapid Business Growth)

Author: Rita Gunther McGrath
Publisher:
Publish Date: 2006-12-01
Features: Unlike the widely popular "good news only" management practice guides on the market, this book not only lists numerous successful company practices but also discusses many companies that failed in their market offensives. "Those who do not learn from history are doomed to repeat it." While vividly promoting successful experiences, the book alsoly reminds readers with the harsh lessons of failed actions that management practice is not easy. Others' successes can be learned from but not necessarily emulated. Why does a strategy succeed? Why does it fail? This book tells you objectively: analyze specific problems specifically and grasp the essence of the strategy. Your stakeholders demand growth; your company needs growth; your career success will also be associated with your effectiveness in promoting growth, and will fluctuate with its highs and lows. Senior managers often talk about their great growth plans, but few of these plans can actually bring about growth or improve profitability. So, how can you strive for success and break through the obstacles that make significant growth difficult? In this "hands-on" guide, Rita McGrath and Ian C. MacMillan distill powerful strategic actions, which they call the "Market Bomber" method. This method can significantly re-integrate profit streams within an industry, helping companies defeat traditional competitors and ultimately achieve enviable growth. Based on extensive research, the authors describe 40 proven market bomber strategies and propose five overarching strategies that some companies have used to promote new growth: