Golden Years (The Kings of the Disney Animation Kingdom)

Author: Yang Qiong, Wang Chengjuan (editors)
Publisher:
Publish Date: 2006-12-01
Features: Walt Disney, the founder of the Disney Group, created many animated characters and films with extraordinary imagination, such as Mickey Mouse, Donald Duck, Snow White, etc.; he also created the world-famous "Disneyland" and "Disney World." However, this man who created joy had a colorful life full of ups and downs and an unexpected other side. After the Disney Group experienced a low point in development during the 1960s and 1970s, it entered the "Michael Eisner" era. Michael Eisner is an indispensable leader in the history of The Walt Disney Company. During his more than 20 years as CEO of Disney, he increased the company's revenue by nearly 18 times and turned Disney into one of the world's most renowned brands. However, Michael Eisner's success, despite his noble background, was not achieved overnight. In his process of growing up, studying, dating, working, and starting his own business, we can see how his expertise in the entertainment industry was cultivated during his youth and through his various career transitions. We can also see how a professional manager under immense pressure managed to win in the cutthroat business competition and power struggles. The legendary story of Disney and the Disney spirit have left a valuable legacy for humanity. This book aims to take you back through vivid stories to relive the legendary experiences of Disney CEOs.
The founder of the Disney Group, Walt Disney, created many animated characters and films with extraordinary imagination, such as Mickey Mouse, Donald Duck, Snow White, etc.; he also created the world-famous "Disneyland" and "Disney World." However, this man who created joy had a colorful life full of ups and downs and an unexpected other side. After the Disney Group experienced a low point in development during the 1960s and 1970s, it entered the "Michael Eisner" era. Michael Eisner is an indispensable leader in the history of The Walt Disney Company. During his more than 20 years as CEO of Disney, he increased the company's revenue by nearly 18 times and turned Disney into one of the world's most renowned brands. However, Michael Eisner's success, despite his noble background, was not achieved overnight. In his process of growing up, studying, dating, working, and starting his own business, we can see how his expertise in the entertainment industry was cultivated during his youth and through his various career transitions. We can also see how a professional manager under immense pressure managed to win in the cutthroat business competition and power struggles. The legendary story of Disney and the Disney spirit have left a valuable legacy for humanity. This book aims to take you back through vivid stories to relive the legendary experiences of Disney CEOs.