New Perspectives on Media Mergers

Author: Dong Lu (Compiler)
Publisher:
Publish Date: 2006-12-01
Features: This book takes an international macro perspective, based on research and discussion of the characteristics of the media industry and media enterprises. It collects a large number of cases of mergers and integrations of media from around the world, examining the uniqueness in the behavior of media enterprises in mergers and acquisitions due to their specific characteristics.