Core (Customer-centric corporate paradigm)

Author: (USA) Camille P. Schuster, Donald F. Davenport, translated by Yang Jie
Publisher:
Publish Date: 2004-01-01
Features: The book "Core: A Customer-Centric Business Paradigm" reveals the mysteries of the inevitable trends in global market changes. The authors first analyze the earth-shaking changes that have occurred in the global market in recent years, then clarify the scope of industries, sales channels, payment methods for products and services, helping consumers understand relevant information about product supply, quality, and prices. Through numerous examples, the book demonstrates that this change is not a simple "grocery store-style phone order concept," but rather a massive upgrade and expansion capability of the product and service pyramid. As stated by Catherine Liemon of Harvard University, USA ("Market Management Research—MMR," February 19, 2001), the number of businesses and consumers affected by this change is at least equal.