The Revolution of Advertising (Social and Cultural Advertising Theory)

Author: Pan Zehong
Publisher:
Publish Date: 2001-03-01
Features: This book, from the perspective of sociocultural studies, proposes the potential internal and external crises faced by commercial advertising as it has developed to the present day, and the historical necessity of undergoing a revolutionary transformation. It explores the connotation and cultural characteristics of sociocultural advertising, as well as its cultural functions and other related issues.