100 Marketing Fables That Influence a Lifetime

Author: Chen Zhigang
Publisher:
Publish Date: 2005-08-01
Features: This is a light, popular, and systematic textbook on marketing. The book selects 100 classic fables and explores their connotations from a marketing perspective, explaining marketing principles and wisdom. The content covers various aspects such as environmental evaluation, market research, market positioning, advertising and public relations, pricing and sales, consumer behavior, and marketing selection. The book features 100 fables about marketing, which are rich in philosophy and wisdom, covering areas like market positioning, marketing strategies, pricing, sales, and market promotion. Through these fables, readers can easily learn marketing theories, methods, and techniques. At the same time, the editor combines the writing format, layout design, and illustrations to help readers improve reading efficiency and create a pleasant reading atmosphere. The book features 100 fables about marketing, covering aspects such as market positioning, marketing strategies, pricing and sales, market promotion, and advertising and public relations.